As some discovered over the weekend and this morning, the OneNewsNow.com site has a filter set up on its news results that automatically changes the word "gay" to "homosexual." I think it's an odd substitution, but I'm sure they've done some kind of research that shows that "gay" has a more positive connotation than the more literal "homosexual."
How did this attempt at framing backfire on OneNewsNow.com and the AFA? The answer comes from track-and-field.
From the Boston Globe:
When Tyson Gay crossed the finish line in the men's 100 meters yesterday, the crowd at Hayward Field gasped. The clock displayed 9.68 seconds. Everyone at the US Olympic track and field trials knew what that meant. Gay ran the fastest 100 ever, regardless of conditions....
Engage homosexual filter! To people visiting OneNewsNow.com, this was the headline:
I wonder what's on the "homosexual agenda"? Any conjectures. Maybe it's breaking olympic records. Or a world of metrosexual fashion. Or maybe its
EQUAL RIGHTS. Ha ha!!! Stupid fundamentalists.